Welcome to Intelligent Artifice, the podcast that helps you become a 10x performance marketer in a Gen AI world.

A few years ago, I launched The Mobile User Acquisition Show. Week after week, I spoke with some of the smartest minds in mobile growth: testing strategies, scaling campaigns, optimizing the sexy and unsexy stuff that actually moves the needle.

It was a really fun playground for performance marketers like me.

And then…

AI exploded.

Suddenly, everything changed.

Media buying? Automating.

Creative workflows? Reinventing themselves.

Roles? Blurring.

What made someone great at growth in 2020… might make them obsolete in 2025.

So I hit pause.

It was one of the hardest decisions I’d made.

The Mobile UA show had inspired thousands of marketers. It was the foundation of our business. It had led me to write 15 books, host 4 cohorts of a course—and get invited to tons of speaking engagements.

And now, I had to hit pause on something that had defined me career-wise for years.

I stepped back to ask the hard questions. What kind of marketer did I want to be? What kind of marketer did I want to inspire? What kind of marketer wins in this new world?

That break led me here. To Intelligent Artifice.

This show is for marketers who want to stay dangerous—not by chasing hacks, but by mastering the biggest lever in performance marketing today: creative.

In a world where media buying is automated and targeting is commoditized, creative is what moves the needle.

And even if machines help produce it, you want to be the one driving the machine—not the one replaced by it.

Each week, we do one of two things:

• We deconstruct high-performing ad systems using BruteForce.ai, our semantic creative analysis engine.
• Or we go deep with operators building the future—people at the bleeding edge of AI, creative, and performance marketing.

Whether you’re scaling user acquisition, building a creative machine, or using AI to punch above your weight—this show gives you an unfair advantage.

I’m your host, Shamanth Rao, founder and CEO of Rocketship HQ, a boutique growth agency focused on performance creative.

This is Intelligent Artifice.

Let’s make you a 10x marketer.

Find out more:

• Work with us: rocketshiphq.com
• Website: intelligentartifice.net
• Subscribe to the newsletter: intelligentartifice.kit.com